Yulia
Sotnikova

I'm a

Chief Vision Officer at Marketing Link, a marketing analyst with more than 10 years of experience. I will help you develop the right marketing strategy to make your brand recognizable and your business profitable.

Work with me

About Me

The fusion of knowledge in marketing, analytics, and design makes me a strong specialist in the marketing field. I craft effective strategies based on years of experience, successful, and instructive case studies. If you need a fresh perspective on your marketing journey and honest analytical insights for your business, feel free to reach out to me.
  • 100+
    Consultation and strategies

    Since 2013, I've been consulting with over 100 business owners and helped them increase their profits.

  • 30+
    Google Certification

    Certifications don't guarantee expertise, but they don't allow you to doubt it. My Skillshop profiles 1 and 2.

  • 535%
    Average ROMI

    Average improvement in ROMI for existing businesses after implementing a digital marketing strategy.

Skills

Strategy
Analytics
Training and consulting
Content Marketing
Video and presentations

Education

  • 2023-present
    PhD student in Design

    Kyiv National University of Culture and Arts

  • 2009-2010
    Master in Journalism

    Donetsk National University

  • 2005-2009
    Bachelor in Journalism

    Donetsk National University

Experience

  • 2018-Present
    Marketing Link

    CVO

  • 2016-2017
    SEOZ

    Head of Marketing Department

  • 2014-2016
    ArtWeb

    Junior Marketer ➔ Head of Loyalty Department

Yiliia Sotnikova marketer Marketing Link CVO
Julia Sotnikova digital marketer
Julia Sotnikova marketer

Skills & Services

Marketing Strategy

I leverage many years of professional experience to help you drive a successful marketing strategy.

Content Marketing

I check your website's content, find any weaknesses, and write a comprehensive roadmap for improvement.

SEO

Not sure why traffic is slow? Or want to beat competitors in the SERPs? I review your backlink profile and content.

Email Marketing

Only sending promo emails? Let's take a look at your plan and customize what customers would really enjoy opening.

Social Media Marketing

Worried that your communication strategy is not working well? Let's take a look at what I can do to strengthen your brand.

Marketing Audit

Are your contractors making a lot of promises but no results? Based on analytics, I find the gaps to help you achieve success.

Julia Sotnikova
Julia Sotnikova phone photo
Yiliia Sotnikova digital marketer

My Articles

SEO, Content strategy
A Beginner's Guide Meta tages: Title, Description and H1

The guide contains all the necessary information on how to write meta tags that Google will love: examples and counterexamples, tips, and case studies.

View Guide

A Beginner's Guide Meta tages: Title, Description and H1

Meta tags are like the backbone of a webpage, guiding both Google and users. They’re useful for both machines and people, showing what the page is about and how relevant the information is. Without meta tags, a page is like a car without lights on a night highway.

Read the full tutorial in the Marketing Link blog.

Analytics, Marketing
How to calculate ROI, ROAS, ROMI: Calculator and Differences

Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables.

Read Article

How to calculate ROI, ROAS, ROMI: Calculator and Differences

Is 300%, 500% and even 1000% ROI a myth or reality? It all depends on the calculation formulas. We will tell you about the tricks of marketers and teach you how to calculate ROI, ROMI, ROAS as easy times tables. You will learn to see manipulations in reports and even manipulate numbers if you want;) Let’s start!

Testimonials

Google Ads Apps Certification

Google recognizes mastery of the fundamentals of creating and optimizing Google App campaigns

Google Ads Rewards
Google Analytics Qualification

Marketer understand advanced Google Analytics concepts

Google Analytics Rewards
Google Ads Measurement Certification

Google recognizes mastery of the fundamentals of measuring and optimizing your Google Ads performance

Google Ads Rewards
AI-Powered Shopping ads Certification

Google recognizes mastery of the fundamentals of creating and customizing effective Shopping campaigns

Google Ads Rewards
Google Ads Video Certification

Google recognizes mastery of the fundamentals of reaching audiences using YouTube and Google Video ad solutions

Google Video Ads Rewards
Google Ads Display Certification

Google recognizes mastery of the fundamentals of developing and optimizing effective Google Display campaigns

Google Ads Rewards
Google Ads Search Certification

Google recognizes mastery of the fundamentals of building and customizing Google Search campaigns

Google Ads Rewards
Meta Ads Certification

Marketer can set up and operate ads campaigns in Meta Ads Manager

Meta Ads Rewards

Get in touch

Got Ideas? I've got the skills. Let's team up.

Tell me more about yourself and what you're got in mind.





    • E-mail me what you're up to julja.sotnikova@gmail.com

    • Let's establish strong professional connections and develop marketing

    • Come visit The Sunshine State and we'll have a margarita or coffee